About Soft Snug
Here at Softsnug, we have a philosophy.
We believe that there are 2 kinds of people in this world. The first, are the odd ones. They love to exercise and are irrationally enthusiastic about it. These are the people who rush to the gym late in the evening or super early in the morning just to get a few hours in. We are not those people. We are the second type, ie: the normal human beings.
Like everyone else, we like watching Korean drama, we love sleeping, we love food, we love Song Joong Ki and we really love desserts! For us, exercise is like work, we exercise to eat, not the other way round.
After hacking fat burning clothing independently for years, our founder successfully created a, in her words, “A sauna in your pants”. Which was further developed into our “Mint-Series” Heat Pants, which is made by our proprietary SJK material and specially designed to burn away your cellulite. They are made to increase the intensity of your exercise, helping you sweat more and increase your cellulite burning effect.
Hotter than cellulite, we will make you slim, Without having to work out 5 hours a day!